Made for
What I did
UX & UI Design, A/B Testing
Tools I used
Figma, Xmind, Miro, Adobe Illustrator, Zeplin
Award-winning golfing companion app helps golfers improve skill
Collaborated with global teams fully redesigning the mobile experience of golfing with aboutGOLF simulator platform. Furthermore, the design work won the CES 2020 Innovation Awards.
Challenge
aboutGOLF is a pioneer company in the golf simulation industry, and its high-tech simulator platform can provide an authentic playing experience for any-level player. But the original mobile apps were not aligned with the top-class experience and business. The mobile products need to be redesigned to a great supporter for customers golfing at aboutGOLF.
Solution
To make sure we can create a true digital helper for user practising golfing skills, we adopted a collaborative approach to tackle complex requirements. Working closely with the professionals from aboutGOLF and Provoke (Cloud Computing), we created staged UX results and visual design.
The close collaboration ensured that the solution would correctly address the user problems and needs, and meet business objectives and programme.
Outcome
The comprehensive redesign of the mobile apps effectively helped user gain golfing skills and get updated with the golf community. The brand new apps were appreciated by the players, with high ratings of 4.9 at Apple App Store and 4.5 at Google Play Store. Additionally, it won the CES 2020 Innovation Awards.
Design Process
As the team members were at different locations globally, I created multiple staged UX results to help us clarify the certain and uncertain points to collaborate more efficiently.
Due to the tight schedule, I created close-to-high-fidelity wireframes for the primary screens to help team members and stakeholders understand the specific design solutions.
Accurate and Structured Golfing Performance Recorder
When a user plays golf at a simulator, all the golfing performance data would be recorded into the personal account. To make these valuable data easy to find and browse for users, we structured all the data into each club and date, in which players can quickly review how they play with different clubs, and easily go deeper with every single shot.
Connecting and Competing with Other Golfers
Competition brings the best motivation and the most fun to sports. We created a compact golfing community at aG Locker app for users to break records, achieve milestones and compete with other golfers.
Easiest Way to Find a Simulator Nearby
As another important service, aG Locker app could allow user find a nearby simulator at any time when they want to play, or set it as a favourite centre to receive news and updates.
